The googlebot will grade if your site is mobile friendly or not under the following criteria:

  • Avoids software that is not common on mobile devices, like Flash
  • Uses text that is readable without zooming
  • Sizes content to the screen so users don’t have to scroll horizontally or zoom
  • Places links far enough apart so that the correct one can be easily tapped

Read more: http://www.poweredbysearch.com/google-launches-mobile-friendly-test-to-check-for-mobile-optimization/#ixzz3adAHNVQk
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As mobile website traffic is growing across all industries at 3.5% per month and mobile search is expected to surpass desktop searches by 2015, having a mobile optimized site is essential for a achieving your website’s goals. And to test whether your site is mobile friendly or not is the first step in optimizing your site for mobile.

This new Webmaster tool is a boon for site owners, and it’s simple interface and quick analysis, makes it usable and understandable by almost anyone. One should expect that this tool be the go-to tool for anyone wishing to optimize their site for mobile. Really the only question one can ask is

What took Google so long to release this?

P.S. for franchisors who want to get more out of their AdWords campaign, join us on Wednesday, December 3 for a free Google Partners Digital Breakfast. Learn everything you need to know about AdWords such as how mobile leads are worth three times more than desktop ones!