Telling someone that their website will not be affected by an algorithm you don’t control is a rather bold statement. However, based on advice from the algorithm creator (Google) and past experience with SEO, you can take the statement to heart. Google’s new algorithm introduced in September 2013 is now officially a year old and has not seemed to negatively affect a website that has quality content.

What has affected websites is the continuation of using black hat techniques and tricks to fool Google into thinking that the website is worth more in content than it really is. For many years, webmasters have contracted with SEO companies who have flooded the internet with keyword rich articles and dirty backlinks. While Hummingbird has not replace the Panda and Penguin algorithms, it has helped to get rid of all the crap that people have placed on the internet in as a façade. For those of you who are still sleeping and not paying attention to Matt Cutts, here are a few things to bring you up to speed on Google Hummingbird.

No Affect On Quality Content:

For those who are not brainwashed with “best SEO practices,” Hummingbird will have no affect on you. If you are busy concentrating on how many keywords to place in an article, where to put them, and whether to highlight them or not, you should be aware. Google has stated that focusing on creating quality content without keyword stuffing is the only way to ensure a high page ranking in search results. Throughout my years creating quality content, I have found this to be true. If you create an article without worrying about specific keywords, Google is usually smart enough to trust the bot that reads the article and assigns relevant keywords to Google search results. The article is likely to be engaged more by readers as it will make sense and contribute to their understanding of the topic of the article as opposed to clicking out of your website because they cannot read or understand the content.