• This is a new Panda algorithm, not a part of the refreshes that we’ve been seeing monthly from Google.
  • This algorithm update is designed to prevent sites with poor quality content from working their way into Google’s top search results.
  • According to Search Engine Land, this update impacts about 7.5% of English queries to the degree that a regular user might notice.
  • There is speculation that this update may be gentler than those of the past.
  • This update is unrelated to the Google Spam Algorithm 2.0 that was released over the weekend.
  • Because Panda 4.0 is launching at the same time as the algorithm refresh, it will make the impact harder to measure for SEOs.


As with any major Google algorithm update, you should expect major fluctuations in rankings. This is yet another reminder from Google that quality, relevant content is paramount for SEO success.